UX Constulting
How do you help a rising national airline become a five-star digital brand? For Vietnam Airlines we transformed its digital presence into a future-ready, customer-centric e-commerce platform. At the heart of our concept: a seamless, integrated booking engine (IBE) that turns the entire website into a powerful sales tool – without compromising on brand elegance. The vision was clear: create a platform that not only sells, but also inspires – from loyalty to lifestyle, from search to boarding. A site that feels like a five-star airline – even before takeoff.
CHALLENGE
Combine UX excellence and technological depth in a fast-growing, high-expectation market. Balance modern design with conversion-optimized flows – and do it all while laying the foundation for digital leadership in aviation.
APPROACH
We proposeda modular UX conceptbuiltaroundan integratedIBE – enablingpersonalizedshopping,persistent baskets,and richancillaryflows.The platformalso featureda loyaltyarea,an inspirationalshoppingguide,conversationalUI, and CMS-drivencontentdesignedfordynamicengagement.
OUTCOME
A blueprint for the digital transformation of Vietnam Airlines – ready to drive sales, elevate the user experience, and turn every touchpoint into an opportunity for delight.
