Everyday Branding
How do you create a strong sense of connection inside one of the world’s most operationally complex companies? With Swissport – the global leader in ground services and air cargo handling – we built an internal brand experience that informs, connects, and empowers. Across hundreds of airports and over 50,000 employees, brand communication must work in real time, every day, everywhere. Together with Swissport, we’re shaping a communication ecosystem that turns corporate identity into lived culture – from the tarmac to the top floor. Whether through branded employee apps, digital signage, or explainer formats on safety, HR and sustainability, we help ensure that the brand reaches people where it matters most: on the inside.
CHALLENGE
How do you unite a global team spread across time zones, cultures, and functions – while keeping pace with the speed of airport operations? The challenge was to create internal communications that are not only informative, but also clear, scalable, and grounded in shared values.
APPROACH
In close partnership with Swissport’s internal communications team, we developed a modular toolkit of content, channels, and systems that work across geographies and contexts: – A streamlined corporate website as a digital brand hub – An employer-branded career portal tailored to diverse audiences – A custom employee app as the central gateway to tools, news, and services – Visual guidelines for ramp vehicles, ensuring brand visibility on the move – Tender and presentation templates for consistent external representation
Every touchpoint is built to strengthen brand experience, enhance relevance, and make communication tangible in daily routines.
OUTCOME
Swissport’s internal brand now communicates with intention: structured, human, and fit for global scale. What emerged is more than just consistency – it’s a sense of belonging that helps people align, act, and connect across the entire organization.
