Coupe 300
Celebrating its 300th birthday Rémy Martin issued a limited edition: Coupe.
Evernow created an immersive – mobile only – web special with scroll-animated 3D elements, videos and images to underline the exclusivity and once-in-a-lifetime nature of this strictly limited product.
Owners of the product can also create and claim a NFT Token and store ina wallet as a digital proof of ownership.
CHALLENGE
Highlight the exclusiveness of Coupe 300 and connect to the idea of NFT.
APPROACH
Partly public, partly private the interface gives added value to owners of the product by allowing to generate a NFT twin of the product to manifest the authenticity of the purchase.
OUTCOME
A digital high-end experience. Emphasiszing the exclusive nature of the product and transforming the physical product into the NFT Token universe.
