125 years anniversary campaign
How do you celebrate 125 years of cultural commitment – and turn it into momentum for the future? With “Kunst. Freunde. Städel. & ich.”, we created a campaign that puts the Städelverein itself in the spotlight. The anniversary became more than a retrospective– it was a confident statement of civic pride, friendship, and support for the arts. Through bold visuals, an expressive logo, and presence across city streets and museum spaces, the campaign reached both long-time members and a new, younger audience.
THE CHALLENGE
Raise awareness for the association behind the Städel Museum – and give it its own clear voice beyond the shadow of the institution it supports.
APPROACH
We designed a visual language that bridges past and present – elegant yet contemporary, personal yet public. “& ich” became a powerful call to action and identification.
OUTCOME
The campaign not only marked a milestone – it redefined the Städelverein’s image as a place of engagement, generosity, and cultural belonging.
