Character Magazin
A customer magazine for the 0.001% of our society? Character magazine is a deliberate departure from the rather old-fashioned bank magazines that focus primarily on money, luxury and financial topics.
Because behind every achievement, whether social, artistic or entrepreneurial, there is a great character.
For Character Magazine, the authenticity of the characters portrayed, the high quality of the content and the stimulation of a deeper social dialog are important aspects.
Character Magazine not only conveys the core values of Bethmann Bank ECHT. SUSTAINABLE. PRIVATE. but also the dimensions of a bank as part of society and the resulting responsibility. The magazine offers both younger and older readers unexpected, relevant and undogmatic content.
This year marks the 25th edition of the magazine.
CHALLENGE
Create a new era of client magazines for the private banking industry.
APPROACH
Transform from solely wealth related topics to a holistic and people focused approach.
OUTCOME
A unique, unseen magazine to underline social relevance and responsibility. Character Magazine has been awarded multiple tines e.g. with the German Design Award in Gold in 2019.
