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Journey

Shell
Details

JOURNEY is a sustainability magazine, about energy transition and the people, ideas and concepts behind it.

A magazine that shows that even a major corporation in the energy sector is actively supporting change. But also about many small initiatives and opportunities for transformation in the energy sector for a common goal: a CO2-neutral, climate-friendly future for all. ​

Services
Corporate Publishing
Editorial Design
Editorial Content
Content Creation
Communication Strategy

Based on an idea of "Freundeskreis" agency, EVERNOW has developed a new content, visual and formal concept for JOURNEY and implemented it together with a team of experienced journalists, editors, photographers and protagonists. ​

JOURNEY shows in an unexpected and uninstructive way how change can succeed. We introduce people who are living the future. People who have found ways to make the world a little better and strive to improve it.​

CHALLENGE​

Build awareness for Shell‘s energy transformation in an unexpected way. Revamp existing concept. ​

APPROACH​

Result driven approach. Re-iteration of concept, form and content. Off-brand design, yet clear indication on brand related contents​

OUTCOME​

100 pages on sustainability, powerful protagonists that motivate, persuade but also leave room for discourse.​

What’s your need? Is there a project I might help you with?

Anne Ceh

Account Director