
Journey
JOURNEY is a sustainability magazine, about energy transition and the people, ideas and concepts behind it.
A magazine that shows that even a major corporation in the energy sector is actively supporting change. But also about many small initiatives and opportunities for transformation in the energy sector for a common goal: a CO2-neutral, climate-friendly future for all.



Based on an idea of "Freundeskreis" agency, EVERNOW has developed a new content, visual and formal concept for JOURNEY and implemented it together with a team of experienced journalists, editors, photographers and protagonists.
JOURNEY shows in an unexpected and uninstructive way how change can succeed. We introduce people who are living the future. People who have found ways to make the world a little better and strive to improve it.
CHALLENGE
Build awareness for Shell‘s energy transformation in an unexpected way. Revamp existing concept.
APPROACH
Result driven approach. Re-iteration of concept, form and content. Off-brand design, yet clear indication on brand related contents
OUTCOME
100 pages on sustainability, powerful protagonists that motivate, persuade but also leave room for discourse.



