Photo production
What makes a conference hotel more than just a location for meetings? For Lufthansa Seeheim, the answer lay in capturing its essence—via visuals that show more than rooms. We told the hotel's story across its multiple facets: from arrival to relaxation, from conference spaces to people who bring their respective places to life. The result: a depiction by images that feel real, atmospheric, and full of character.
OVERVIEW:
Portray a multifunctional place without slipping into generic. The goal: high-quality imagery that’s rich in tone and content—honest, approachable, and never too polished.
APPROACH:
We worked with real employees in authentic settings, designing scenes that felt natural yet intentional. Every image was crafted with a consistent visual thread—rooted in reality, guided by design.
OUTCOME:
The photoproduction resulted in a distinctive visual identity—now used across all channels. More than a photo library, it’s a portrait of a place that welcomes, works, and feels alive.
